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Our Story

Ras Paramparagat

Rooted in the wisdom of Naturopathy, built through certified learning, and driven by community care — Ras Paramparagat brings food back as true medicine.  In a world of processed food, Ras Paramparagat brings back the power of herbs, spices, and superfoods — just as nature intended.

We are a non-profit initiative inspired by India’s ancient food traditions, where every ingredient was valued for its nutritional and healing benefits. From immunity-boosting herbs to mineral-rich superfoods, everything we offer is natural, chemical-free, and sourced directly from Farmers, FPOs and Self help groups. 

Our difference lies in traditional processing — slow, natural, and untouched by shortcuts — to preserve real nutrients, active compounds, and authentic potency.

Our products are designed to support immunity, digestion, energy, vitality, and overall wellness — making everyday food a source of holistic health.
Every Ras Paramparagat product stands for:
Zero adulteration | True nutrition | Farmer impact | Complete transparency
Inspired by naturopathy, empowered by education, and committed to community wellness — delivering purity, nutrition, and tradition together.
By choosing us, you choose health, purity, and tradition in every serving.

This is not just FMCG. This is everyday wellness.

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Paramparagat Wellness Guide
Typically replies instantly

1. Welcome — Greeting & Intent Detection

TRIGGER User opens chat or sends first message
🌿 Namaste! Welcome to Paramparagat — pure, unadulterated wellness, sourced directly from Indian farmers. What brings you here today?
Find the right product Track my order Learn about an ingredient Gifting options Talk to the team
Note: Quick-reply buttons displayed. Free-text routes via keyword matching to the correct intent branch.

2. Product Discovery Flow

BOT Step 1 — Understand the wellness goal
Of course! To point you to the right product, tell me — what's your main wellness goal right now?
Boost immunity Better digestion Hair & skin care Brain & focus Daily cooking Energy & vitality
BOT Immunity path — Product recommendation
For immunity, here are our top picks sourced directly from verified farmers: 🌱 Giloy Powder — Ayurveda's most revered immunity herb. Cold-processed to preserve active compounds. 🍋 Amla Powder — One of nature's richest sources of Vitamin C. Builds long-term immune strength. 🌿 Moringa Powder — Called the Miracle Tree. Dense with vitamins, minerals, and antioxidants. Would you like to know more about any of these, or see how they compare?
Tell me about Giloy Tell me about Amla Compare all three What do customers say?
No pricing or bundle mentioned here unless customer asks. Educate first.
BOT Digestion path — Product recommendation
For digestion and gut health, our farmers' finest: 🌾 Ajwain (Carom Seeds) — Rich in thymol, nature's most potent digestive compound. Relieves bloating, acidity, and cramps. 🌺 Fennel Seeds — The classic post-meal digestive. Sweet, aromatic, and very gentle on the gut. 🌿 Isabgol (Psyllium Husk) — Regulates bowel movement and supports healthy cholesterol. 🌸 Mulethi Powder — Soothes the gut lining, balances acidity naturally. 🌱 Triphala Powder — The cornerstone of Ayurvedic gut care. A classical blend of Amla, Bibhitaki, and Haritaki. Supports digestion, detox, and regularity. Which would you like to know more about?
Tell me about Triphala Tell me about Ajwain Compare these products Another goal
BOT Hair & skin path — Product recommendation
Our Ayurvedic hair and skin range — pure, no chemicals, no shortcuts: 🌺 Bhringraj Powder — The 'King of Hair Care'. Reduces hair fall, stimulates growth from the root. 🌸 Hibiscus Powder — Rich in amino acids. Reduces premature greying and deep-conditions naturally. 🌿 Henna Powder — Natural colour, deep conditioning, zero synthetic ingredients. 💧 Cold Pressed Almond Oil — From Kashmiri almonds. Nourishes both hair and skin. What would you like to explore?
Tell me about Bhringraj Compare these products I want this as a gift Another goal
BOT Brain & focus path — Product recommendation
For brain health, memory, and mental clarity: 🧠 Brahmi Powder — The classical Ayurvedic brain tonic. Supports focus, reduces stress and mental fatigue. 🌿 Moringa Powder — Rich in B-vitamins and antioxidants that fuel and protect the brain. 🍋 Amla Powder — Antioxidants that protect neural tissue from oxidative stress. 🌸 Shankhapushpi Powder — A traditional nervine tonic for memory and calm. Which would you like to know more about?
Tell me about Brahmi Compare these products What do customers say? Another goal
BOT Daily cooking path — Product recommendation
Our kitchen spice range — farm-sourced, full of natural aroma, and completely unadulterated: 🌾 Lakadong Turmeric — India's highest curcumin variety (6%+), GI-tagged from Meghalaya. Deep colour, powerful anti-inflammatory. 🌶️ Kashmiri Chili Powder — Authentic Kashmiri variety. Vibrant colour, mild heat. 🌿 Cumin — Earthy and aromatic. Sourced from farms and cleaned thoroughly. 🌱 Ajwain — Digestive and flavourful. Excellent in breads, lentils, and parathas. 🍃 Kasuri Methi — Dried fenugreek leaves. Intensely aromatic, great in gravies. What would you like to explore?
Tell me about Lakadong Turmeric Compare these spices I want this as a gift Another goal
Note: The Kitchen Box is a gift set — it contains spices. Do NOT call it a kitchen products box.

3. Comparison Flow

BOT User asks to compare immunity products
Here's a quick comparison of our immunity range: ┌─────────────┬──────────────────────────────┬────────────────┐ │ Product │ Primary Benefit │ Best For │ ├─────────────┼──────────────────────────────┼────────────────┤ │ Giloy │ Direct immunity activation │ Infections, │ │ │ & fever support │ daily immunity │ ├─────────────┼──────────────────────────────┼────────────────┤ │ Amla │ Vitamin C powerhouse, │ Long-term │ │ │ builds immunity over time │ daily use │ ├─────────────┼──────────────────────────────┼────────────────┤ │ Moringa │ 92 nutrients, broad │ Overall health │ │ │ spectrum support │ foundation │ └─────────────┴──────────────────────────────┴────────────────┘ All three together = complete immunity coverage from different angles. That's why they're often used as a combination. Which one would you like to start with?
Start with Giloy Start with Amla Start with Moringa What do customers say?
BOT User asks to compare digestion products
Here's how our digestive range compares: • Triphala — Best for daily gut maintenance, detox, and regularity. The complete Ayurvedic gut formula. • Ajwain — Fast-acting relief from bloating, acidity, and cramps. • Isabgol — For constipation and cholesterol regulation. High fibre. • Fennel — Gentle and aromatic. Good for mild indigestion and post-meal comfort. • Mulethi — Soothes gut lining, great if you have acidity or ulcers. Start with what matches your concern, or try Triphala as a solid daily foundation. What resonates with you?
Start with Triphala Fast relief — Ajwain Tell me more

4. Ingredient Education Flow

BOT User asks about Giloy
Giloy (Tinospora cordifolia) is called "Amrita" in Ayurveda — meaning the root of immortality. How it works: • Activates immune cells (macrophages and T-cells) • Reduces inflammation and fever naturally • Supports the liver in clearing toxins Traditional use: 1 tsp in warm water or milk, twice daily. Our Giloy is sourced from farmers in Uttar Pradesh and cold-processed to preserve active compounds. Would you like to add it to your cart, or see what pairs well with it?
Add Giloy to cart ↗ What pairs with Giloy? Another herb
BOT User asks about Triphala
Triphala is a classical Ayurvedic formula made of three fruits: Amla (Amalaki), Bibhitaki, and Haritaki. Together they form the most time-tested gut formula in traditional Indian medicine. What it does: • Supports healthy digestion and regular bowel movement • Gently detoxifies the colon • Supports the liver and promotes gut flora balance • Rich in antioxidants from all three fruits Traditional use: 1 tsp in warm water at bedtime. Works gently — most people notice a difference within 1–2 weeks. Our Triphala is stone-ground in the correct ratio and free from any additives.
Add Triphala to cart ↗ What pairs with Triphala? Compare with Isabgol
BOT User asks about Brahmi
Brahmi (Bacopa monnieri) is Ayurveda's most studied brain herb. Used for centuries as a nervine tonic for scholars and students. What it does: • Improves memory retention and learning speed • Reduces anxiety and mental fatigue • Supports restful sleep • Rich in bacosides — compounds that protect neural connections Traditional use: 1/2 tsp in warm milk before bedtime, or with honey in the morning. Our Brahmi is carefully shade-dried to protect the active bacosides from heat degradation.
Add Brahmi to cart ↗ What pairs with Brahmi? Another herb
BOT User asks about Lakadong Turmeric
Lakadong Turmeric is a GI-tagged variety from the Jaintia Hills of Meghalaya — and it's a completely different league from regular turmeric. Why it's special: • Curcumin content of 6%+ vs 1.5–2% in ordinary turmeric • Deep colour, intense aroma, and noticeably more potent • Grown in high-altitude, mineral-rich soil — no pesticides Regular market turmeric would need 3–4x the quantity to get the same effect — and you'd still not know what additives are in it. Our batch is stone-ground and sun-dried. Zero mixing.
Add Lakadong Turmeric to cart ↗ Compare with regular turmeric Another spice

5. Trust & Objection Handling

BOT Objection: "How do I know this is pure / genuine?"
That's the most important question to ask — and we love it. Here's what makes Paramparagat different: ✓ ISO 9001:2015, ISO 22000, HACCP & GMP certified — the same standards required for global food export ✓ Every batch is lab-tested for active compound levels, moisture, and contamination ✓ Sourced from 150,000+ farmers across India — we know exactly where each product comes from ✓ Certifications are published publicly — no hiding behind packaging No adulteration. That is our founding promise — and our business model depends on keeping it.
See certifications ↗ Read customer reviews I'm convinced — show me products
BOT Objection: "Is it worth the price vs local market?"
Fair question. Here's the honest answer: Local market turmeric has about 1.5–2% curcumin. Ours has 6%+. You'd need 3–4x the quantity of the cheaper version to get the same effect — and you'd still not know what's mixed in it. When you factor in potency and purity, Paramparagat is actually the more economical choice. And every purchase directly supports an Indian farming family. Still unsure? Start with a single pack — most customers order again within the first month.
Show me the best starter product Read reviews
BOT Objection: "Does it actually work? Any proof?"
Here's what verified customers share: "Feel more focused and calm after using Brahmi regularly." — Arjun M. "Works better than anything I tried for recurring sore throat." — Neha G. "Moringa daily — I genuinely feel healthier overall." — Rahul S. We have 20+ verified reviews with an average of 5 stars on our website. These are real customers, not paid reviewers. Want reviews for a specific product?
Reviews for Brahmi Reviews for Turmeric Go to website ↗

6. Gifting Flow

BOT User asks about gifting options
We have beautifully curated gift boxes — perfect for festival and corporate gifting: 🌿 The Wellness Box Giloy + Amla + Moringa + Brahmi For someone who values immunity and holistic health. 🧖 The Beauty Ritual Box Bhringraj + Hibiscus + Henna + Cold Pressed Almond Oil A complete Ayurvedic hair and skin care gift. 🌾 The Kitchen Spice Box Lakadong Turmeric + Cumin + Ajwain + Kasuri Methi Premium farm-sourced spices for the home cook. All boxes come in premium kraft packaging. Would you like to know more about any of these, or enquire about a corporate order?
Wellness Box ↗ Beauty Ritual Box ↗ Kitchen Spice Box ↗ Corporate gifting enquiry
Note: No festival names in the message. No farmer thank-you card mentioned. Keep gifting copy clean and professional.

7. Order Tracking Flow

ACTION User asks: "Where is my order?"
Of course! To pull up your order, could you share your order number? It starts with # and was sent in your confirmation email. Alternatively, I can look it up with the email address you used to place the order.
I have my order number Use my email instead I didn't get a confirmation
If order number provided → route to order lookup / tracking link. If not found → escalate to human agent or support@paramparagat.com

8. Exit & Lead Capture Flow

ACTION User shows exit intent or says "just browsing"
No pressure at all — take your time! 🙏 Before you go — every week we share one short wellness tip with our WhatsApp community. One herb, one recipe, one home remedy. No spam. Would you like to join 2,000+ people already on the list? You'd also receive a welcome discount on your first order.
Yes, add me! Maybe later
If yes → collect WhatsApp number → add to broadcast list → send welcome discount within 5 minutes.

9. Human Escalation & Post-Purchase

BOT User asks to speak to a human
Of course — our team is happy to help directly. 📧 support@paramparagat.com 📱 +91 9354620895 (WhatsApp) We respond within 2 hours, 9am–7pm IST. Your concern will be fully resolved. 🙏
Start over Visit our website ↗
TRIGGER User returns within 30 days of purchase
Welcome back! 🌿 How has your [product] been working for you? Many customers notice a real difference within the first 2 weeks of daily use. Is there anything I can help you with — or would you like to explore something new?
It's been great! I have a question Try something new
If "it's great" → ask for a review. If "something new" → go to product discovery flow.

Every message a user sends maps to one of these intents. Each intent shows the trigger phrase and the correct bot response/routing. Use this to train your chatbot or build keyword-matching logic.

Product Discovery

find a product→ discover flow
what do you sell→ discover flow
recommend something→ discover flow
what's good for…→ goal question
I want to buy→ discover flow
shop / catalogue→ website link

Immunity

immunity / immune→ immunity path
sick / fever→ immunity path
infection / virus→ immunity path
giloy / amla / moringa→ immunity path
boost immunity→ immunity path

Digestion

digestion / stomach→ digestion path
acidity / bloating→ digestion path
gut / constipation→ digestion path
triphala / ajwain→ digestion path
isabgol / fennel→ digestion path

Hair & Skin

hair / skin→ hair path
hair fall / greying→ hair path
bhringraj / hibiscus→ hair path
henna / almond oil→ hair path
beauty / ayurvedic care→ hair path

Brain & Focus

brain / memory→ brain path
focus / concentration→ brain path
stress / anxiety→ brain path
brahmi / shankhapushpi→ brain path
mental clarity→ brain path

Cooking / Kitchen

cooking / spices→ cooking path
turmeric / cumin→ cooking path
kitchen / daily use→ cooking path
kashmiri chili→ cooking path
kasuri methi→ cooking path

Gifting

gift / gifting→ gifting flow
hamper / gift box→ gifting flow
corporate gifting→ corporate enquiry
for my parents→ gifting flow
present / surprise→ gifting flow

Order Tracking

where is my order→ tracking flow
track / tracking→ tracking flow
hasn't arrived→ tracking flow
order number / status→ tracking flow
delivery / shipped→ tracking flow

Trust / Objections

is it genuine / pure→ trust flow
is it organic→ trust flow
any side effects→ trust flow
why so expensive→ price objection
certifications→ trust flow
does it work / proof→ reviews flow

Ingredient Education

what is [herb name]→ herb info
benefits of…→ herb info
how to use…→ herb info
dosage for…→ herb info
tell me about…→ herb info
is it safe for…→ herb info

Comparison

compare / difference→ comparison flow
which is better→ comparison flow
vs / versus→ comparison flow
what's the difference→ comparison flow

Shipping & Returns

do you ship to…→ shipping info
return / refund→ return policy
exchange→ return policy
damaged product→ escalate to human
delivery time→ shipping info

Escalation

speak to a human→ human flow
call me / contact→ human flow
complaint→ human flow
not satisfied→ human flow
wrong product→ human flow
refund→ human flow

Wellness Guide / Quiz

not sure what I need→ discover flow
suggest something→ discover flow
guide me→ discover flow
what should I take→ discover flow
help me choose→ discover flow