{"product_id":"ashwagandha-powder","title":"Ashwagandha Powder","description":"\u003cp\u003eAshwagandha (Withania somnifera), often called Indian Ginseng, is one of the most\u003cbr\u003epowerful herbs in Ayurvedic healing. For over 3,000 years, it has been used to help the body\u003cbr\u003emanage stress and build internal strength. The name Ashwagandha literally translates to\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003esmell of a horse,\u003c\/p\u003e\n\u003cp\u003e referring to its unique earthy aroma and the traditional belief that it gives\u003cbr\u003eone the strength and vitality of a stallion. It is a natural Adaptogen—a botanical ally that\u003cbr\u003ehelps the body find its center in a chaotic world.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eWhere Ashwagandha Comes From\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e● Geographical Region: The best quality Ashwagandha is grown in the dry regions of\u003cbr\u003eMadhya Pradesh (Neemuch and Mandsaur) and parts of Rajasthan. These semi-\u003cbr\u003earid climates are ideal for the roots to develop high concentrations of active\u003cbr\u003ecompounds.\u003cbr\u003e● Source Communities: Sourced from small-scale farmers who specialize in root\u003cbr\u003ecrops. We prioritize farmer collectives (FPOs) that preserve native seed varieties.\u003cbr\u003e● Harvesting Approach: Roots are harvested only when the plant is fully mature\u003cbr\u003e(150–180 days), ensuring the peak potency of the withanolides.\u003cbr\u003e● Cultural Relevance: Mentioned in ancient texts as a Bhalya (strength-provider) and\u003cbr\u003eRasayana (rejuvenator), it is a cornerstone of India’s wellness heritage.\u003c\/p\u003e","brand":"paramparagat","offers":[{"title":"Default Title","offer_id":51672331845848,"sku":"RASPF-A10-HB-100","price":199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0815\/1315\/2728\/files\/ashwagandha5.png?v=1777439745","url":"https:\/\/www.paramparagat.com\/products\/ashwagandha-powder","provider":"paramparagat","version":"1.0","type":"link"}